Our digital marketing feed
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Data & Analytics
Preparing for the Phasing Out of Third-Party Cookies
As we enter the era of Google phasing out third-party cookies, it really is time to accelerate your first-party data strategy if...
Paid Media
How Search Habits Are Changing: The Future of Paid Search
Recent developments in tech, consumer behaviour and players have meant that the paid search landscape has significantly evolved in quite dramatic ways...
SEO
From White Space to Wanderlust: Decoding a Travel Brand’s Dream Guest
My journey to understand the target audience for my SEO agency and our travel client began by closely examining their landing pages....
CRO
What Is Conversion Rate Optimisation (CRO)?
Conversion Rate Optimisation is an often overlooked, but essential part of web performance and digital marketing. If the traffic you’re driving potential...
News
Passion Digital Celebrates UK Search Awards Win
We are thrilled to announce we have won in the UK Search Awards for the second year in a row! To win...
Paid Media
Delve Into the Future of Paid Search
In the ever-changing digital world, staying ahead of the game is paramount for businesses to prosper. As a PPC agency, we understand...
Data & Analytics
Imagine Better Series: The Future of Call Tracking
Leveraging data analytics is important for businesses aiming to refine their digital marketing strategies effectively. By integrating Call Tracking into your toolkit,...
Paid Media
Is Twitter Dying? The Demise of a Social Media Giant
Last year Twitter saw a drastic change in its direction with Elon Musk taking over the tech giant. Earnings since Musk took...
Paid Media
YouTube Shopping: A Comprehensive Guide
Being the world’s second most popular search engine, it’s undeniable that YouTube should be a key platform in your marketing strategy. As...
Paid Media
Chatbot Search: Are You Ready for the Future of Search?
Article updated: September 2023 Over the past year, the search landscape has been changing more quickly and dramatically than ever before. In...
Paid Media
TikTok Ads and TikTok Shop: A Full Funnel Platform
According to TikTok for Business, there are approximately 28.9 million monthly TikTok users in the UK and 92% of those TikTok users...
Content Marketing
The Thoughtful Traveller Day 2023: Famous Fictional Reviews Scavenger Hunt
In 2021, the hospitality sector lost €1.78 trillion due to a lack of tourism caused by the pandemic. All over the world,...